Whenever a discovered manufacturer is found, it always maps to the normalized value. There are certain scenarios where OOB the company name might not be included in the mappings provided Out of the Box. 

All

In application navigator, type Normalized Mapping>Create New

1. In the discovered name field, add the discovered name

2. Under the normalized Name, select the name value the discovered name should map to. If this normalized company data is not existing please create a new record here with the table as core_company and the field as "name".

    2a. Table:core_company

    2b. Field:name

3. Click Submit